Partner of Promotion, 06.03.2018
Partner of Promotion will realize two more campaigns for McFIT - the number 1 fitness center chain in Europe
Partner of Promotion Agency will provide PR support for the opening of the next two McFIT fitness studios in Poland. New clubs are being set up in Katowice and Bialystok.
As part of the cooperation, Partner of Promotion will be responsible for comprehensive preparation and implementation of PR campaign promoting the opening of two new McFIT clubs. The contract includes i.a.: cooperation with media, bloggers and influencers, organization of opening events and demonstration trainings, as well as media contests and others. Both clubs will open in spring 2018.
Earlier, Partner of Promotion was responsible for the launch of the McFIT brand in Poland and the implementation of campaigns supporting new clubs opening. During the campaign opening the studio in Warsaw, the agency was also responsible for media relations during the visit of the the McFit brand ambassador - Vladimir Klitschko - a multiple boxing world IBF, WBO, IBO and WBA champion.
McFIT is the largest fitness center chain in Europe, operating in over 240 locations in Poland, Germany, Austria, Spain and Italy. Studios in Poland are open 24 hours a day and trainers are available to clients from 8:00 to 22:00. As part of the "Home of Fitness" concept, McFIT has developed a new world of training for its clubs. Thanks to this, the studios become a second home for customers.