Partner of Promotion, 25.10.2011

Partner of Promotion and Tailor & Baker in size XXL

Partner of Promotion and Tailor&Baker became strategic partners of the Big Beautiful Women project. The project is the first nationwide initiative proving that a woman's beauty is not determined by her size. The project is carried out for the Association for Social Development and Equal Rights "Sokrates".

Through artistic photo shoots with plus-size models the Big Beautiful Women Team wants to show that, despite popular stereotypes, large women may be beautiful, ambitious, full of passion and dreams. As the finale of the project's first we will see an exhibition of fifty best photos taken by recognized photographers in cooperation with well-known stylists and make-up artists.

Partner of Promotion in concert with Tailor&Baker support the project pro-bono by assisting in organizing special events such as photo shoots and exhibitions as well as a competition for young fashion designers. Partner of Promotion coordinates the project and is responsible for PR activities whils Taylor&Baker works on the project's creatives.